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Walking through the streets of Guatemala during Holy Week, you might find yourself mesmerized by vibrant, intricate carpets stretching along the roads. These are not ordinary rugs but alfombras de aserrín , or sawdust carpets, a breathtaking tradition that blends art, culture, and devotion. I’ve always been fascinated by how these carpets transform simple streets into living canvases, inviting us to pause, admire, and connect deeply with Guatemalan heritage. Let me take you o

Hi, I’m Daniela, founder of La Cobija . Thank you for visiting my website and joining me on this project I created to share my love for Guatemala and my passion for living a life full of meaningful experiences. Daniela | La Cobija During my time working in hospitality and tourism, I realized how much I loved connecting with people from all over the world and that every interaction should always be personal, warm, and of the highest quality. Later, working as a destination we

In Guatemala, the word cobija  means more than just a blanket. A cobija is a wool blanket that keeps us warm, protects us from the cold, and makes us feel calientitos  — cozy, safe, and cared for. This simple but powerful concept is the heart of La Cobija Experiencias . For us, La Cobija  represents everything we believe meaningful travel should feel like: warmth, care, and closeness . In everyday Guatemalan Spanish, there is also a beautiful expression: “Quiero acobijarte.”